Author: Reginald Stadlbauer

At froglogic, our product portfolio catered to a global market of businesses seeking robust Software Quality Assurance (SQA) tools. Diverging from other niche product vendors, we did not confine our focus to a specific industry. In essence, any company engaged in software development, be it in automotive, financial institutions, governmental bodies, or any other industry, fell within our potential customer base. While the scope was promising, our challenge as a small business lay in navigating a global market with a limited sales force. Recognizing this, we explored the option of collaborating with partners in specific markets already adept at selling…

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One of the most common discussions in software companies, or more generically, any company offering tech products, is the business model to choose. Over the last decade, a strong push towards subscription and SaaS models happened, very much driven by the growth potential of high, recurring revenues which ultimately also boosts a company's valuation. Although customers often dislike subscriptions, they mostly accept or even expect subscriptions these days, if not only due to the lack of alternatives. So let's look at how we dealt with that topic at froglogic. When we started froglogic, the dominant business model in the B2B…

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frologic’s sales team was a very small team. Just before the exit, when we closed annual revenues of several million euros, and employed more than 40 people, effectively only 4-5 worked in sales. But how did we manage to make this work? While certainly there was room for improvement, we had a somewhat different approach to sales than most traditional software sales organizations. Nobody in our sales team had a real background in software sales. Initially this was no conscious decision. In the first years, we didn’t really think of sales as a dedicated role. Instead we just answered requests,…

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In the dark and cold Norwegian winter of 2002/2003, Harri and I hung out quite a lot together with our girlfriends. Both our happiness with the job at Trolltech decreased as we saw our ideas not resonating with Trolltech’s management. In addition to that, after a few years in Norway, the long winters made life not so enjoyable. We started discussing ideas of a tool to automate testing of the applications written using Qt. At this time, the topic of automated software testing wasn’t that hot, esp. when it came to testing GUI applications. There mostly existed only a single…

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I grew up in a typical middle class household in Graz, Austria. My mother was a doctor and my father taught Chemistry at University. I am the middle-child with an older sister and a younger brother. My dad always was very interested in technology and got me into electronics and computers early on. Already in my school years, when most families didn’t even own a computer yet, I learned to program (initially on a Sharp MZ 700 and later on Atari ST) and started earning a few Schillings here and there by selling small utility programs I wrote and published…

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